Facebook Gets Into The Widget Business With New Comments Box
Facebook has just
launched its first widget for Facebook Connect, its recently-
introduced platform that allows users to authenticate themselves using their Facebook logins. Dubbed 'Comments Box', the new widget allows site owners to integrate a comments section into their webpage. But unlike normal commenting systems, comments left in Comments Box will be relayed back to the users' Facebook profiles, where the conversation can continue (users can also choose to receive notifications through Facebook whenever someone responds to their comments on other websites).
Until now only developers have been able to take advantage of Facebook Connect. This new widget represents the first time anyone, using a small snippet of code, can include some of the functionality afforded by the new platform. They'll still need to create an account (as demonstrated in the video below), but compared to the effort required to fully implement Facebook Connect, this should be much easier.
Also important to note is the fact that Comment Box retains the Facebook 'style', which for the first time will begin creeping beyond the borders of the social network. It's also the first substantial widget created by Facebook, and the first in what will likely be a suite of similar widgets that could begin to encroach on the likes of
JS-Kit,
IntenseDebate (recently
acquired by Automattic) and
Disqus (some of which have already enabled Facebook Connect into their commenting widgets).
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