Gary Vay•ner•chuk Expands His Web Video Empire With Obsessed TV
Gary Vaynerchuk is going after the Oprah set. The wine wholesaler who launched a career as a Web video celebrity talking about wine and marketing is just launched Obsessed, a new video talk show hosted by Samantha Ettus. With Obsessed, Vaynerchuk hopes to move beyond niche programming on the Web to appeal to a mainstream audience.
The format of the show is an in-depth 30 to 40 minute interview with guests that appeal to 25 to 55-year-old women. The first interviews on the site right now are with food writer Mark Bittman and floral designer Preston Bailey. Future guests will include comedian Jimmy Fallon, TreeHugger founder Graham Hill, and BlogHer founder Liz Stone.
Ettus will host the show and be the main star, while Vaynerchuk will come on at the end for 3 minutes to talk about wine, which is his thing. He is the host of Wine Library TV and also serves up regular videos on gary vay•ner•chuk, mostly about marketing. "There is only so much content I can pump out," Vaynerchuk say. "I need to own as many media properties as possible."
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