Yahoo’s Bartz Cleans Up House; CFO Jorgensen, Mobile Chief Boerries Out
Yahoo's new CEO Carol Bartz is streamlining the company and picking which executives will remain on her team and which ones won't. Chief Financial officer Blake Jorgensen will be departing, as will the head of Yahoo Mobile, Marco Boerries, among others. In her first blog post, Bartz writes:
So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, “Wow.”In addition to getting rid of unnecessary layers of management (and, oh boy, does Yahoo have plenty of that), Bartz also says that she is going to get the company to pay more attention to its customers and to burnishing its brand. To that effect, she is creating a "Customer Advocacy" group to speak for the customer inside Yahoo, and she promises to clarify "what the Yahoo! brand stands for. . . . Look for this company’s brand to kick ass again."
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